Trust Is Earned: Leadership, Reputation, and the Organizations We Build

Trust Is Earned: Leadership, Reputation, and the Organizations We Build

Trust has never been more valuable or more difficult to earn.

Many people know the Better Business Bureau as a resource for reviews or consumer complaints. But at its core, BBB exists to advance something much bigger: trust. Through ethical leadership, accountability, and strong organizational cultures, businesses earn the confidence of the people they serve.

Those same principles are at the heart of leadership.

Join Matt Sitter, CEO of AFN and Partner at Sixth Wing, for a fireside conversation with Shelley Polansky, President and CEO of BBB Serving Northern Colorado and Wyoming, as they explore why trust has become one of today's greatest competitive advantages and what leaders can do to build organizations worthy of it.

Drawing on Shelley's experience leading BBB, as well as her own executive coaching journey with Sixth Wing, the conversation will examine the relationship between…