Connection to Profit: Building Personal Customer Relationships in an Impersonal World
- Matt Sitter
- Mar 2
- 2 min read
With Subject Matter Experts
Bryan Rutberg, Keynote Speaker, Customer Engagement Consultant, Bryan Rutberg
Matt Sitter, CEO, AFN and Partner, Sixth Wing
Do You Know Your Customers Well Enough?Social connection is more rare AND more sought-after in a business environment where so much now happens on screens. We cannot move too far away from the warmth and connection of human engagement or we’ll miss important moments. Streamlined ordering systems, self-service apps, AI-driven chatbots and Voice Response Systems, one-click purchasing – all bring benefit but none create community or give you the customer insights you need to remain successful.Join AFN/Sixth Wing for an enlightening and fast-paced hour with customer activation expert Bryan Rutberg. Bryan will lead us in a discussion based on the keynote material he shares on building customer love and loyalty, and for the first time sharing stories and lessons from the book he is co-authoring on the power of purposeful gatherings, due out in 2026.
Connection to Profit: Building Personal Customer Relationships in an Impersonal World
November 20, 2025
Bryan Rutberg
Bryan Rutberg is a customer activation expert who helps companies, nonprofits, and associations use communications, programs, and culture to build deeper, longer-lasting, and more productive relationships with their clients, customers, members, and supporters. The former Director of Microsoft’s Executive Briefing Center and speechwriter/communications lead for the company’s customer support organization, Bryan regularly delivers keynote presentations and workshops at conferences and works directly with organizations as a consultant, trainer, and coach.Notable projects include developing messaging frameworks and communications plans for companies, departments, products, and services; event planning and content creation for change management initiatives; and writing executive speeches. A current project involves co-authoring a book on creating or using events to build relationships and accelerate connections, with an anticipated publication date in the summer of 2026.
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